Get 'em While they're Hot...

Sunday, August 31, 2008


About 1 year ago now a funny thing happened.Funny now, but not so funny then…
H.I.T.S. 001 had just been sent off for pressing and we were all really excited about getting the records back from L.A. When we got the call that the records had arrived in Aus, we excitedly rushed to the depot and carefully packed up our shipment and drove them home. When we opened the first box we were surprised to find that there was no artwork on the record, not single a drop of ink on the labels, or the sleeve. At this stage we thought that maybe they had sent us some extra records for promo? But as we continued to unpack our precious cargo we released that we had been sent an entire pressing of white labels. Hmmm, not so great when it is you're first release on a new label. So what to do?....
We quickly put our heads together and decided that the solution to the first problem was to screen print the sleeves with our intended artwork, cool, we finally found someone that could do this and were now left with the problem of the labels. To fix this, we designed some donut-shaped stickers, one for each side of the record, done! Ok, so the scenario now is that we have 500 empty screen printed sleeves, 500 records with no labels and 1000 little donut label stickers. So one by one, sitting on our couch in our lounge room filled with boxes, records, stickers and sleeves we hand labelled each side of every record and carefully put them inside their new sleeves. Yes, this did take a very long time….
To mark this triumph and to celebrate our first release we used the same silk screen that we used to print the record sleeves, to print some t-shirts. Given that all our money had gone to getting that artwork done, we could only afford to print a few t-shirts, which have since travelled across Australia and are now at home in the hits studio in Sydney. If you would like to take one home for your very own, 30 clams (+p&h) will get you one. Just send us an email using the H.I.T.S contact link with your choice of size and colour (as seen in the photo) and we will send you our payment details.
….1 month after we had solved our artwork crisis we got a phone call saying that our records had arrived (What!?). Low and behold another shipment of 500 records had shown up with the artwork on, but without sleeves!

 

 

3 comments:

hanson ono. said...

what pressing plant was this????

Anonymous said...

Why is the dude in the green shirt cupping his balls?

Anonymous said...

Because they needed warmth and comfort, obviously.